Well, some of you did ask... here's a link to Jo Thoenes show on BBC Radio Oxford. Mark from Mostly Books is their new book recommend person and this was his first slot (which begins at 1:07 in the programme, with the cupcakes' moment of fame at 1:23).
And then Mark gets pretty much a whole half-hour to talk about the shop and how it began. It's funny, I've been working there for coming up for 2 years now and sometimes it's easy to take for granted just what a special place it. And how much energy is invested into making it so.
So hooray for independent shops. Are you giving them some of your Christmas spending?